The decision of who to partner with to help grow your business and reach new heights is a crucial one. These days, everyone claims to be capable of just about anything you ask, so it’s hard to know who to trust.
Fortunately, there are plenty of successful digital marketing agencies in phoenix az like Ivio Agency who have a diverse background and experience for all of your digital needs.
Doing your research is key to finding the right agency that will be able to properly handle your next project(s), so these tips should serve as boxes for you to check during the process.
Know what services you need.
The last thing you want to do is come in completely clueless asking for a quote and for marketing help without knowing which services are going to impact your bottom line. This could end up being a similar situation to walking into an auto shop and being recommended repairs you don’t necessarily need on your car. It’s also important to come in with a budget in mind.
A good agency will be able to work with you and your budget, given that you know exactly what you need.
For example, do you have a solid website but just need help getting found? In this case, SEO is the service you need and the one that will be worth the money you spend with them.
Cut the Fluff.
Once you know exactly what services you need, the next step is to demand transparency. There are a few main things to look for on their website even before picking up the phone.
Do they have a list of their clients visible?
A portfolio of their past projects?
An address and/or way to contact them?
What about their team members and bios?
If you feel like they could be hiding something, they probably are. Come up with a list of questions that you truly feel need to be answered in order to feel confident partnering with an agency.
Check the Credibility.
Any review sites that mention the agency you’re researching should be taken into consideration, besides any testimonials they have on their own site. Naturally, they will brag about their capabilities and track record on their website, so it’s important to get 3rd party opinions of anyone that has worked with them.
What kinds of experience does their team offer? Be on the lookout for SEO experts, web developers, copywriters, content curators, and influencers.
If they are any good at SEO, their website shouldn’t be too hard to find when searching for their core services and geographical area.
Does their website appeal to you?
If their website doesn’t walk their talk, you might want to reconsider given that this is their bread and butter.
Give it the old beer test.
Now that you have your shortlist of agency contenders, it’s time to make some phone calls.
You’re likely going to partner with this agency for a while, so it’s important that you enjoy working with them. The saying goes, ask yourself if you would have a beer with them.
These people will be responsible for your next project, and many future projects, and you will be communicating with them frequently. You want to be able to kick back and trust that while you’re running your business, they will be handling the digital world for you.
If the digital agency you’re leaning towards checks all of these boxes, odds are they are the right digital agency for you! Feel free to leave your comments below with any other recommended boxes to check before choosing the right digital marketing agency.