As big data has become increasingly popular amongst organizations, the effectiveness of their enterprise-decision making has increased. However, despite the advancements made within these analyses, the percentage of ‘data-driven’ organizations has seen a decrease in recent years. This is a result of organizations failing to find any value out of the data-driven analysis that they oversee. Despite understanding that the data collected can be quite valuable to their organization, without proper analysis and a strategy derived from these analyses, it is virtually worthless.
For organizations hoping to get the most out of the data they’ve collected, prioritizing data-first initiatives and infrastructure is imperative. Maximizing their return on investment begins with the right data-driven tools and one of the most popular tools in this space is Tableau.
Virtually and Visually
Organizations collect the data that they do in order to conduct the analysis they hope will provide insights into their customers’ profiles. When utilized correctly, this analysis can provide organizations with a competitive advantage. The challenge comes from finding ways to capitalize on the trends organizations identify.
With the integration of Tableau, this challenge is simplified. With a seemingly countless number of advanced visualizations tools and capabilities, organizations can convert even the most unstructured data into visual depictions that are easily understood and provide valuable insights. A friendly user interface allows analysts with different opportunities to create functional and interactive visual representations of the data they work with.
Designing a data-driven strategy can be a real challenge for organizations. Even the most straightforward analysis can collapse as a result of some small oversight. More often than naught, it comes in the form of contrasting data. If not properly visualized, this data can cause some serious confusion. With the help of Tableau’s data visualization tools though, this can all be avoided.
Again, this is accomplished through Tableau’s simplified user interface. Analysts have the ability to adjust the data with such simplicity as a result of Tableau’s different functionalities. This simplicity is what allows even those less versed with Tableau’s functionality to understand what they’re looking at and identify trends or patterns they see throughout these visualizations.
The More Data The Better
Not only does Tableau boast such a wonderful user interface, it also offers organizations with an integrated network connected to some of the largest data sources that exist today. Google, SAP, Oracle, Azure, Splunk and more are all included within the network. This interconnectedness provides organizations with the ability to interpret even more data to identify overarching trends that can be seen throughout the world. For organizations hoping to focus their efforts outside of local trends, this can be a huge advantage.
Putting It All Together
Organizations have a unique opportunity to seize the value that data provides in regards to enterprise decision-making. With proper collection, analysis, interpretation and application, a real competitive advantage can be founded. Through Tableau, organizations can attain this competitive advantage in a much simpler way. With streamlined data visualization tools, a user-friendly interface and the ability to dive deeper into the big picture that data provides its clear the value that Tableau provides.
Author Bio: Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.