For any business to grow, it is essential to adopt the right marketing strategy. With a carefully planned marketing strategy, you can attract more clients, build a brand image, and earn more credibility. Hence, marketing for any business is crucial, no matter how big or small it may be.
In 2020, the hospitality industry was surprised; no one could have predicted such a blow to their business. In 2021, hospitality businesses must renew their tourism internet marketing as things have started looking up.
By following the popular trends and strategic planning, you can ensure that your business reaches new heights.
What Strategies to Follow?
Trends change every year, but in 2021, the context of these changes matters more than ever. Now, businesses won’t be able to attract customers simply with promotional offers. Instead, they have to ensure that their marketing strategy helps address the concerns of the current climate. With your strategy, you can show genuine care for your clients and help them feel more secure when traveling.
Tourism internet marketing will change drastically in 2021, and it is vital to keep up with those trends. Do you wonder how you should plan your 2021 marketing calendar?
Highlighting Precautions and Safety Measures
Hospitality businesses understand the importance of hygiene measures. However, in 2021, it is all about highlighting these measures, not undermining them at all. When communicating with guests, or sending out promotional emails, ensure that you highlight all preventive measures that your business has adopted.
Whether it is increasing the frequency of sanitizing the premises, offering socially distanced meals and leisure activities, or following the approved sanitization standards, provide details of these steps so that clients can feel at ease about traveling without any fear.
Focusing on Local Clients
Usually, hospitality businesses would focus more on foreigners or out-of-town travelers. However, many people are still apprehensive about traveling in post-pandemic conditions, and international travel is likely to be restricted for a while.
However, it shouldn’t be a cause of worry, as you can focus more on local clients. Everyone wants a break now and then, and a staycation can become the perfect way for people to relax. Hence, businesses can now focus on highlighting facilities that will appeal to the local clients, such as saunas, gyms, or even food delivery.
Flexible Cancellations and Value Offers
Naturally, businesses often want to offer competitive pricing because they fear losing out on clients. While competitive pricing is a great strategy, clients are often willing to pay extra for credibility and comfort in reality. Now, due to the COVID-19 situation, cancellations are becoming common.
Whether you own a hotel booking site or a hotel itself, you can make this work in your favor by offering flexible cancellation options. With these options, it is easier for customers to feel at ease when booking their stay via your portal or at your property. Additionally, clients may be happy to pay extra when they know that they can cancel their stay at any time without being penalized.
Like any other business, you know your unique selling points and what makes you stand out from others. Hence, take the time to highlight these features to your clients. When you have unique facilities to offer, you won’t have to compete with other businesses’ pricing and will be able to provide your clients a comfortable stay.
Connect with Other Ancillary Agencies
Connecting with ancillary agencies ensures that you can increase the visibility of your business. For example, people prefer booking their stay online rather than talking to hotel executives. They often go to travel agencies to read reviews and check several options before calling any hotel directly and asking about available offers. Hence, if you own a hotel, connecting with a travel agency can ensure that your clients will get a great first impression.
Hospitality businesses rely a lot on business travels, but business trips have been put on hold indefinitely due to the COVID-19 situation. With the growing popularity of video conferencing, it will take a while for business trips to become common once again. Thus, hospitality businesses must renew their focus to highlight their leisure activities. Focusing on leisure activities helps you appeal to foreign as well as local clients.
Tourism internet marketing strategies are essential for every hospitality business. Focusing on new marketing trends will help you increase your visibility, reach new clients, and expand your business. 2020 has been tough for all businesses, but especially so for the hospitality industry. Thus, in 2021, it is all about resilience and showing your creativity to help your business grow.